Local beauty brands have evolved rapidly, earning consumer trust and market share. Today, many domestic labels are among the most popular beauty brands in China, appealing especially to younger generations.
Perfect Diary revolutionized C-Beauty by mastering online marketing, social media campaigns, and influencer collaborations. Its stylish packaging and affordable prices made it a favorite among Gen-Z.
Proya and KANS dominate the skincare category. Their serums, masks, and creams address common concerns like dullness, dryness, and sensitivity. Because of their effectiveness and affordability, they rank among the most popular beauty brands in China.
Florasis stands out for its artistic packaging inspired by Chinese culture. Its delicate designs and high-quality beauty products attract both young local consumers and international audiences.
Winona is a dermatologist-approved brand that focuses on sensitive skin. Many Chinese consumers trust it because of its simple formulations and proven results.
Domestic brands are also popular because they understand the Chinese climate, skin tone, and seasonal skincare requirements. Their products are often tailored to Asian complexions, helping them become some of the most popular beauty brands in China.